In recent years, although Ganten expand the market quickly, but the market growth was still limited by the total capacity. The point is that, for mineral water, it is hard to expand market share. So, the best way to deal with it is to develop new types of water. At the beginning of 2010, Ganten planned to build new water plant in east China to realize “Two Types Water Strategy”, expand east China market with both mineral water and pure water.
Ganten is divided into two separate brands, Ganten and Baisuishan, the former one represents high-end mineral water, later one is the pure water which will be concentrating on mass market. With the two brands expand together, company obtained some pure water market share, meanwhile the brand influence is growing which will be instrumental in struggling larger market share.
Newamstar was concerned about the project when Ganten began to select the plant site and made related preparation. Situation analysis, cities investigation, investment environmental research, Newamstar CEO Mr. Ho provided all aspects profound advices to above factors which will affect Ganten’s plan of expansion. After serious consideration, among Zhejiang Jiaxing，Shanghai Jiading, Suzhou Taicang, Nantong Rudong and Nantong Rudong, Ganten finally selected Nantong qidong which near Suzhou, Shanghai and Nanjing as the plant site. Undoubtedly, this new plant will be a vital beginning for Ganten to enter into this area.
In 2011, Ganten invested 300 million into building large-scale pure water plant in Nantong Rudong. This project was seen as Ganten put emphasis on plan of expansion in east China and the beginning of types water stragety.
After confirming the plant site, Mr. Zhou invited Mr. Ho to talk about the model of water line and plan of building plants in east China. What Ganten want is the aristocratic temperament and taste, so the bottle design features noble connotation and streaming line——gourd-shaped, the capacity is 20,000BPH(1500ml). You can catch the opportunity when you have made full preparation, due to the same line operating in DANONE Yili plant which supplied by Newamstar is working well up to now, the negotiation process went well.
Accompanied by Mr. Ho, Mr. Zhou visited DANONE Yili plant, meanwhile Ganten engineers was sent to Nanjing Maoding plant to investigate working conditions of water lines which supplied by Newamstar. Ganten was finally satisfied with the Newamstar water line and standardized management in plant. Then corporation of the first domestic 20,000BPH (1500ml) PET pure water line between Newamstar and Ganten was reached. This water line adopts belt-type caps feed-in concept, secondary packaging consists of robot encaser, robot palletizer and weighting-sensor inspection system, this is the highest automation line among all 28 lines in Ganten.
Corporation between Newamstar and Ganten is getting deeper since the first corporation in 2004, 30,000BPH mineral water line, 36,000BPH bottled water line, 4,000BPH (5L) large-bottled water line and so on. Now, they corporate again which reflects the improvement of Newamstar in products manufacture and customer services. After the baptism of time, Newamstar has been the expert and leader in domestic high-end liquid (beverage) packaging machinery supplier.
Corporation leads to win-win and fast growth. Nowadays, among enterprises which becoming branding, fashion-orientation, large-scale, Newamstar and Ganten head to glorious future together. The society is changing with each passing day, competition will be more fierce, so we have no choice but to struggle to develop and expand for strengthening foundation.
Reveal charm, interpret value, Newamstar and Ganten Group advance together.
About Newamstar Packaging Machinery Co., Ltd.
China high-end liquid(beverage) packaging machinery R&D and manufacturing base, is committed to build smart factories with turnkey solutions for liquid(beverage) companies.
Since its founding, Newamstar, under the concept of “Driving development through innovation and winning the market with quality”, has been providing global customers in the five fields of beverages, dairy , liquors, condiments and daily chemicals with complete sets of intelligent equipment and comprehensive solutions for water treatment, pre-distribution, blowing, filling, secondary packaging, handling robots, intelligent stereo warehouses, etc., realizing the dream of “Made in China, Made for World”. From the support of formulation process, the three-dimensional design of product bottle to the overall engineering layout of users’ factory, from the R&D and design of core equipment, the installation and commissioning of engineering project, to the multi-dimensional training of operators, it has served Coke, Danone, Nestle, Otsuka, Wahaha, Dali, C’estbon, Ganten, Nongfu Spring, COFCO, Haday, Luhua, Hengshun, Nice and other famous brands at home and abroad. It has more than 2200 production lines in more than 80 countries and regions around the world.
- Dairy Packaging
- Alcohol Packaging
- Beverage Packaging
- Condiment Packaging
- Daily Chemicals Packaging
- Production-and-Storage-Integrated Smart Factory
Adhering to the corporate mission of “Helping customers build an ideal factory,” Newamstar builds a service that “Surpasses customer expectations and exceeds industry standards” with quick response, professional technology, and considerate service attitude, and creates value for customers wholeheartedly.
With high-quality equipment, perfect service, and strong turn-key service capabilities, Newamstar helps customers achieve a high-efficiency operation of equipment and technical innovation and upgrade to join hands with customers for a win-win situation.