Guzhichan is Committed to Be the Leader of Cereal Beverage


One day in the spring of 2014, every corner was smelled of flowers. In this beautiful spring season, an aseptic project team from Guzhichan Zhangjiakou Food Co., Ltd visit Newamstar. After rigorous discussion of process, key point exchanges, proposal communication, Newamstar and Guzhichan reach a series of important consensus. By the end of April, both sides reach an agreement on oatmeal drinks aseptic filling production line, make the substantial progress.

With the improvement of people’s living standard, the arrival of a well-off society, beverage has a more distinctive characteristic of the times, the role of beverage is not only limited for thirsty, but also for nutrition, health, and even need to meet the consumers’ emotion, spirit and culture requirements. Thus, nature, healthy cereal beverage show up, becomes the next hot consumption beverage. More importantly, different from traditional beverage market, the scale of cereal beverage market is smaller, has less competition, with great potential and good prospects for development. Foresaw the development of the market, Beijing Dinghe Group whose main business is minerals, established Guzhichan Company, carefully developed and promoted the new cereal beverage-oatmeal drinks, with unstoppable momentum ranked in the beverage industry.

Guzhichan, as the subsidiary of Beijing Dinghe Group, is a modern agricultural enterprise, set agricultural cultivation, deep process and brand promoting as a whole, inception named Ding Yi, Hebei Agricultural Science and Technology Co., Ltd. In order to further meet the market demand, achieve production-supply integration, highlight its only cereal image, in April 2014, it was renamed as Guzhichan Zhangjiakou Food Co. Ltd.

Guzhichan is located in Zhangjiakou City, known as “Great Wall museum”. It is a modern organic agricultural demonstration area with very distinctive local area characteristics. The main business is cultivating organic oatmeal and do deep process. Currently, there are two planting base, planting 25,000 mu organic oatmeal, will eventually reach 100,000 mu and going to enter into FMCG market with rare high protein oatmeal beverage, the market prospect is unmeasurable.

It is the first entrance and first cooperation with Newamstar. Newamstar and Guzhichan together will create a new oatmeal drinks world with nutrition and health, broaden cereal beverage production, and expect the booming market of oatmeal drinks in 2015!


Newamstar High-speed Blowing-filling-capping Combiblock combines the blowing systemfilling system and capping system in one integrated system, reducing several intermediaries suchas transmission, empty bottle handling and storage processes, which improves packaging hygienic condition and reduces packaging ross-contamination so as to improve the overall operating efficiencybut lower the energy consumption, thereby reduces the overall production cost of enterprises.

Newamstar High-speed Blowing-filling-capping Combiblock

Stable infrared ray heating system and independent heat balance device ensure the stable temperature of the preform, even color of the bottle and increase of the output.

Special designed twice-blowing system can monitor the pressure in each mold in order to provide accurate real-time parameter for operator. It is easy for the operator to adjust the parameter and ensure the stability of bottle forming.

High-speed and high-accuracy diaphragm type filling valve: Equip air back channel which is separated from liquid carousel, by which, the air replaced from the PET bottle won’t enter liquid carousel to avoid second pollution. Equip cleaning dummy bottles which can realize online CIP.

Sanitary and washable capper:Optimized cam surface design ensures the minimum
impact force of the capper .Bottle discharging starwheel is screwing decently, so it is unnecessary to adjust the conveyor height during bottle format change.

Driven by innovation and win the market by quality!

Newamstar has focused on liquid packaging industry since from its establishment. Taking innovation as guide and basis, we have been forging ahead constantly.

As an outstanding company in China high-end equipment industry, Newamstar has built a dimensional product system gradually including beverage, milk, alcohol, condiment and daily used chemicals. We have won many innovative “China First” for various products. All these achievements and milestones will be fixed and memorized in the long history of Newamstar.


In recent years, with the increasing of automation and production capacity of liquid food packing line, contradictions between inventory and production capacity have become increasingly prominent. At the same time, with the increase of land cost and labor cost,traditional discrete model of warehousing and logistics using single logistics equipment or personnel to carry out the transportation of product and raw materials has been outdated.

With the deepening of “industry 4.0” and “Internet +” concept, the Chinese industry is transforming from the traditional labor-intensive to the industrial automation, and the traditional management mode based on people is turning to computer-based Information and modern management. Intelligent equipment represented by robot and a new generation of logistics model with the function of data collection, management and data tracing is being more widely used in the market.

Intelligent stereoscopic warehouse system: the first choice of beverage factory to upgrade the modern warehousing and logistics

As the Chinese leader in the field of liquid packaging, Newamstar accumulated rich experience in long-term development. By industry research, product technology development and the integration of industry resources over one year, Newamstar introduced the concept of “Internet +” into the production line followed by the pace of “Industry 4.0”. On the basis of rising the capacity and stability of liquid packaging production line, Newamstar optimized the structure of production lines and improved the level of automation of the production line by reducing the cost, and improving the quality and efficiency.

System composition:

  • Goods transition and storage – high rise shelf, tray and container.
  • Check in & out device – palletizer.
  • Check in & out distribution system – roller and chain conveyor, distributing vehicle, lifter, etc.
  • WCS control system – includes check in-out device controlled by computer, distribution system, various kinds of inspection and safety device controlled by electricity.
  • WMS warehouse management system – warehouse account management, data analyzing, goods site arrangement, device operation and warehouse storage display, etc.

A double extension tunnel stacking machine is adopted in the projects of“Moon over a Fountain Co. Ltd”, which achieve an effective balance between capacity and efficiency by improving space utilization and flexibility of warehousing in a limited space. The production line is connected with the warehouse directly, so a lot of material transfer links was saved. With advance internet technology, it realizes the resources and data sharing and connection between the ERP(enterprise resource management system), MES (manufacturing execution system) and WMS (warehouse management system) to reduce the mistakes and speed up access of the goods. Compared with the traditional discrete warehouse, Intelligent stereoscopic warehouse system can save the cost of land investment, reduce labor intensity, improve the working environment and reduce labor costs, finally improve the production efficiency and the level of modern management by making packaging and storage system Integrated, automated and intelligent.

In 2015, with excellent R&D design team and processing advantages of equipment manufacturing, Newamstar completed the development of automated warehouse system with tunnel stackerand RGV rail transport trolley. In the same year, Newamstar successfully presented it on CBST exhibition in Shanghai, and received wide attention from lots of companies in the industry. In 2016, automated material transport under special circumstances is solved by researching and developing non-rail AGV transport trolley. Through the introduction of advanced visual logistics simulation software, we can make simulation test in the project planning process, and do all kinds of system analysis and engineering verification for the model to get the final optimized the design. It can also quickly confirm the logistic equipment solution, further verify the feasibility of the project, provide improving and management basic data for the system, and reduce operating costs of production enterprises.

Currently, Newamstar are upgrading internal logistic system within the enterprise based on stereoscopic warehouse system, which is going to build an automated logistics system by using AGV non-rail intelligent trolley to distribute the raw materials, and create a new automated management system with the product lifecycle management, process management and information management.

A new era, a new chapter, a new dream. With the evolution and promotion of intelligent stereoscopic warehouse system, it will help beverage manufacturers to clarify and refine requirements, quantify data target and accuracy control of the production process, and finally help to realize the intelligent, automation and modernization of plant.